If you have a retail business, you might want to look into the different types of retail product display boxes that are available to you. They come in a variety of forms, including freestanding, inline, and temporary displays. These displays are also popular for their ability to engage customers and promote your products.
Cross-Merchandising Increases Basket Sizes And Average Order Values
Cross-merchandising involves linking related products together to increase sales. This is a great way to improve the customer experience and increase the average order value of your eCommerce store.
The goal of cross-merchandising is to create mental cues for shoppers, and increase the likelihood of impulse purchases. You can achieve this by offering a bundle of related products, or by strategically displaying complementary products side-by-side.
Another way to increase the average order value is to offer time-sensitive deals. A banner announcement on your website is a simple way to promote these promotions. It’s also a good idea to advertise these on social media.
When it comes to cross-selling, it is a good idea to try new things. For example, a fashion retailer can suggest a handbag that matches the outfit. They can also offer coupons and free shipping to help increase the AOV.
Cross-merchandising can be useful to any business. If done correctly, it can boost your sales and make the shopping process easier for your customers. However, you will need to do a bit of research and experimentation before you can find the perfect strategy for your brand.
One of the best ways to accomplish the cross-selling feat is to use an AI-based product recommendation system. These systems can help you provide personalized recommendations for your customers, which will increase your revenue by up to 13%.
To see which tactics work for your brand, make sure you monitor key eCommerce KPIs.
Immersive Displays Aim to Connect Personally With Customers
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Free-Standing Displays
Free-standing retail product displays are a great way to showcase your products. They can be custom-made to include a range of features and are easily changed. These displays are also designed to be durable.
You can use a free standing display to promote seasonal products or educational material. FSDUs are a great way to display large items or items with multiple parts. Some freestanding displays are made out of cardboard, while others are made out of steel or other durable materials.
Another popular form of merchandising display is the slat wall. Slat walls are made of horizontal grooves and panels, and can be mounted to the wall or used as a freestanding fixture. Unlike free standing displays, slat walls are often more expensive.
In addition to merchandising, displays can also be useful for deterring theft. Retailers can place locks on these fixtures to help prevent damage to the products.
Another form of merchandising display is endcaps, which are typically located at the ends of an aisle. This gives shoppers the ability to view merchandise without having to walk the entire aisle. Using these displays allows you to increase exposure to your products, while making it easier for shoppers to find what they need.
Aside from slat walls, retailers can also benefit from Grid Walls. Grid walls are a lattice of wire panels that can be customized and are affordable. Like slat walls, they can be used to display a variety of shelf options, and they can be easily cleaned.
Inline Displays
A good retail product display is a vital part of a merchandising strategy. They can help customers discover new items and they can increase sales. But a great display doesn’t just show the product; it should also be informative and engaging.
These days, consumers have a lot of options when it comes to displays. Some are designed for specific retail locations and some are geared towards a particular type of product. It’s important to learn which displays are best for your business.
One popular display is the end cap. These are shelves at the end of an aisle that are ideal for products that need to be positioned in a high traffic area. End caps are also a smart way to showcase new items, especially if they are a sale item.
Inline displays are another popular choice. They are permanent or temporary, and they attach to existing shelving. They can also be a great way to improve customer interaction. Using these displays will help your products stand out from competitors.
When choosing a display, consider your budget. You may want to go with a low-profile option, like a clip strip, for displaying small items. Or you can opt for a more elaborate setup for a bigger purchase.
Another popular retail product display is a custom metal wire display. This kind of display is easy to assemble, and it gives added visibility in all directions.
Banner Displays
Point of purchase displays (POP) are an effective way to advertise a product. This type of display can be used in-store or online. They make the products easier for shoppers to find and entice them to buy. It’s also an inexpensive way to get your brand and message out to the public.
There are many different types of POP displays. Some of the most common include banner stands, pop ups, and temporary displays. Depending on your business, you may need to change the content of your display on a regular basis. So, you should consider how much it will cost to keep your store looking fresh.
The average cost of a retractable banner stand is between $120 and $250. These displays are easy to set up, retractable, and protect your graphics. A few models come with carry bags to make it easier to transport the display.
Another popular option is a tension fabric banner stand. This type of display is a more modern take on the classic banner design. Tension fabric banner stands can be backlit, and they come in a wide range of shapes and sizes.
Banner stands are a great alternative to other POP displays. They can be easily moved around the store and have a large graphic area. You can put them in the aisles or even the ceiling. In addition, they have a flat base, making them easy to set up and move around.
Temporary Displays
When it comes to retail product displays, there are a few different types to choose from. The type you choose depends on what you are trying to accomplish. It also varies based on the length of time you need to advertise your products.
If you are just getting started with a new brand, a temporary display may be the right option. These displays are typically cheaper and are quick to create. However, they are not as durable as permanent POP displays.
Permanent displays are typically used by larger retailers. They can be built to last from one to three years. They can be made from hard materials such as glass and plastic. Typical designs for these displays are made to be eye-catching and stand out from the rest of the store.
Semi-permanent displays, on the other hand, are meant to last for up to 12 months. You can use them as aisle redesigns or to promote specific products. In addition to a more permanent appearance, these displays can support design features such as lighting and sound.
Regardless of what you choose, it is important to understand the purpose of each type. Whether you need to introduce a new product, promote seasonal items, or launch a rebranding campaign, a retail display is essential.
Temporary displays are often printed on corrugated cardboard. Usually, they are used for a few months.
